News &
Insights

Learn how AI is reshaping customer expectations — and what that means for how your business earns trust and attention.

VisitGuernsey has been named Destination Brand of the Year, delivered in partnership with TPA.

Noémie Cohen has joined the creative agency TPA in the newly created role of Innovation and Social Lead.

In this third episode of The Shift, we look at how consumers are handing the effort of search over to AI, and what brands need to do to show up in the answers.

In this second episode of The Shift, we explore a question that cuts right to the heart of creativity in the AI era: is friction actually good for us?

$124 trillion is changing hands. The Wealth Managers that thrive in the next decade will be the ones already shifting their attention.

After a competitive pitch with London agencies, TPA has been appointed by Healthspan, one of the UK’s largest online-only supplement and vitamin retailers, to reposition the brand and deliver a major campaign across TV, print and digital.

AI’s tendency to “autofill” our thinking reinforces top-down, assumption-led reasoning, so we must deliberately use it to challenge ideas rather than simply confirm them.

AI delivers the most value not as a replacement engine that automates tasks, but as a collaborative partner that enhances human thinking through dialogue and mutual challenge.

Production is a critical function - not just in the creative world, but across many industries.

In our debut episode, we dive into Cognitive Offloading - the creeping reality that as we hand our memory, navigation, and decision-making over to technology, we’re actually rewiring our brains in the process.

With promotions, a new Jersey office, board appointment and exciting new business growth across the Channel Islands and beyond, 2026 is off to a strong start at TPA.