News &
Insights

Skip the Process, Lose the Potential

500,000 years is a blink, in geological terms.

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Is AI a topping, or a new recipe?

From horizontal sprawl to vertical value: what McKinsey’s latest report tells us about the slow progress of AI adoption.

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No Accounting for Taste

Taste has come a long way. In 2000, you could count the UK’s cable channels on one hand.

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Automated Outrage

Disinformation thrives not just on what’s said, but on what we want to hear.

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The Realness Premium: Avoiding The AI Content Trap

How To Leverage AI Without Undermining Brand Authenticity

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What is planning at TPA?

How can TPA help you get more from your advertising spend?

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