Campaigns and communications will extend across all of Sure's core markets - Jersey, Guernsey and the Isle of Man.
Our first major project for Sure will focus on driving acquisition for Fibre Broadband in Guernsey whilst communicating Sure’s commitment to the project to the community, and will launch in April 2022.
TPA Managing Director, Ben Inder, said “The Guernsey Fibre project creates a big opportunity for Sure to connect with their customers and provides TPA with the perfect platform to breathe new creative life into one of the biggest brands on our islands. This client win is an exciting partnership for TPA as we continue to develop our strategic and creative capability. After pitching our ideas on how to evolve the brand, we are excited to be delivering a more consumer-centric positioning that celebrates the awe and wonder of connectivity.”