As one of the UK’s leading vitamin and supplement providers, Healthspan wanted to reassert its authority and own a broader conversation around ageing well in a low-interest, cluttered category.
With decades of customer trust and a strong direct-to-consumer heritage, the ambition was not to build credibility, but to expand it into a broader wellbeing space.
We saw an opportunity to win the high-LTV, proactive 45+ consumer by shifting the narrative and championing an Ageless Mindset.
More than a campaign line, We Got You reshaped how the brand showed up. Supportive, human and encouraging, never preachy.
Whether customers were setting new goals or navigating dips in energy and motivation, Healthspan was positioned firmly in their corner.
The platform unified the portfolio across four core pillars:
POV photography and film placed the audience at the centre of recognisable moments such as morning stretches, dog walks and gym sessions. Healthspan was not observing. It was alongside them.
We evolved the visual system by introducing a distinctive brand device inspired by the Healthspan logo. This grounded packshots and simplified pricing and promotional messaging while protecting the premium aesthetic.
The platform was engineered to deliver 300 new customers per day, increasing Customer Lifetime Value and capturing share from price-led competitors.
We translated the brand platform into performance-led Direct Response TV, delivering multiple tiers of communication from pure brand storytelling to product-led executions.
Every touchpoint across TV, print and digital worked to pivot Healthspan from transactional retailer to proactive partner in long-term wellbeing.
In a category driven by short-term promotions and anti-ageing stories, we positioned Healthspan around optimism and long-term wellbeing while maintaining clear, benefit-led product communication.
