That Island Feeling

  • Strategy / Planning
  • Creative
  • Photography
  • Videography
  • Design
  • Digital Marketing
  • Media Buying

With consumers looking closer to home for their holiday choices, 2022 was our chance to claim VisitGuernsey’s position as a unique European and UK alternative, with all the outdoor space and simple pleasures that consumers were craving.

Extending the season with wellness

Our wellness campaign pushes against the typical spa wellness holiday, and features core scenes including unique venus pools in Lihou, wild swimming at Moulin Huet and breathtaking hikes amongst caves and cliffs in Sark. Our campaign featured local people who were up for jumping into icy cold waters in their bobble hats. Our skies were overcast, our models were real, and their moments authentic.

More authentic ambassador content

Nobody knows the secret places to visit like the people who live here. So we asked local people to show us their favourite spots. Our feature content includes Swimming with Jayne, Island hopping with Joh, family days with Chris and exploring town with Annette.

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A year round content approach

In 2022, we published over 840 pieces of social content across our channels as well as 52 blog articles to inspire visitors and help them get the most out of their island experience. From highlighting local eateries, to hidden secluded beaches, we showcase the best our island has to offer through reels, stories and posts. We actively work with influencers and, local creators to help contribute to our always on content delivery.


  • Partner bookings
    up on 2019
  • December bookings
  • Time on site
  • Quantcast Best Rich Media Ad
  • Organic search traffic
  • Travel Marketing Awards 2023
    Best Website

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