Focusing on the feeling of awe and wonder of technology, rather than internet speeds, our comms helped consumers see the future of discovery and enjoyment and leave behind their past broadband frustrations.
Sure
A campaign to drive consumer excitement and action around the long awaited Sure Fibre launch in Guernsey. As part of a 5-year roll out project, we needed a creative platform that would give Sure longevity, and position them as the brand at the heart of digital enablement in Guernsey.
Focusing on the feeling of awe and wonder of technology, rather than internet speeds, our comms helped consumers see the future of discovery and enjoyment and leave behind their past broadband frustrations.
Launched on ITV Hub, and supported across print, OOH, social, radio and POS, ‘Hello Amazing’ encourages islanders to rethink their internet and open their homes to a new world of possibility, powered by Ultrafast Sure Fibre. Created as a teaser, the campaign lays the foundations for further communications and explorations of what Fibre will bring to individual audiences.
Following our broader awareness campaign, we have started to build greater relevance amongst specific passion points by highlighting how entertainment works better on Ultrafast Sure Fibre. More of which is still to come.
