From hero TV spots establishing the concept to targeted social shorts, radio, print and door drops, we ensured the emotional hook of neighbourly envy followed the audience from the morning commute to the evening browse.
Jersey Electricity
High installation costs had previously made heat pumps unaffordable. A new government grant changed that. Rather than take a price-led approach, we targeted comfort seekers by unleashing Heating FOMO. This strategy reframed the heat pump as a smart, viable lifestyle choice, driving genuine demand across Jersey
We used bold, humorous ongoing video spots to dramatise the absurdity of heating FOMO, turning a grudge purchase into an aspirational choice.
From hero TV spots establishing the concept to targeted social shorts, radio, print and door drops, we ensured the emotional hook of neighbourly envy followed the audience from the morning commute to the evening browse.
30% Year-on-Year Growth: Fuel switch enquiries surged, putting us firmly on track to meet Jersey Electricity's ambitious fuel switch target.
Barrier Dismantled: Successfully communicated critical incentives (50% off installation) and reality (50% bill savings) to a receptive audience.
Shared Success: We mobilised a dormant market, proving that bold, emotional storytelling drives hard commercial adoption in a technical category.
