Jersey Electricity

Heat Electric

  • Strategy / Planning
  • Creative
  • Design
  • Digital Marketing

A campaign to get energy conscious consumers to discover the many benefits of electric heating and make the switch from fossil fuel alternatives.

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Creative approach

Rather than show advertising featuring electric boilers and typical heating imagery, we focused on higher level benefits, and adding joy. Rather than exclusively communicating about saving money, we talked about having the ability to take more date nights, or sleep more easily with less emissions.

Digital advertising

Our playful approach extends to digital where we see lolly licking, twirling dinosaurs, excited astronaut-boys and dancing couples, all showing the positive reasons to switch to electric heating. Each focusing on a different core benefit, segmented to our audience-niches.


  • Over
    leads delivered
  • Increase of
    in website sessions
  • Over
    16 million
    ad impressions delivered

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