There are many reasons, both emotional and rational, for making the change to low carbon electric heating. Our campaign ‘It all adds up’ plays on this, and injects fun into a traditionally low interest category.
Jersey Electricity
A campaign to get energy conscious consumers to discover the many benefits of electric heating and make the switch from fossil fuel alternatives.
There are many reasons, both emotional and rational, for making the change to low carbon electric heating. Our campaign ‘It all adds up’ plays on this, and injects fun into a traditionally low interest category.
Rather than show advertising featuring electric boilers and typical heating imagery, we focused on higher level benefits, and adding joy. Rather than exclusively communicating about saving money, we talked about having the ability to take more date nights, or sleep more easily with less emissions.
