Don’t chase, lead.

With consumers looking closer to home for their holiday choices, 2022 was our chance to claim our position as a unique European and UK alternative, with all the outdoor space that consumers were craving.

A campaign to generate excitement and consumer action around the long awaited Sure Fibre Broadband launch in Guernsey. With Sure investing over £25 million in the project, we needed to put the brand at the heart of digital enablement in Guernsey.

We were challenged to bring order to a large and disparate content body, to create a structure & design that would better serve the needs of industry.